B.B.A (UG)
Duration: 3 Years
The B.B.A program at Caussanel College of Arts and Science, affiliated to Alagappa University, is designed to provide students with a strong foundation in business management and administration. The course covers key areas such as principles of management, marketing, finance, human resource management, business law, and entrepreneurship, enabling students to understand the functioning of modern business organizations.
The program emphasizes both theoretical knowledge and practical exposure through case studies, projects, internships, and industry interactions. It develops leadership, communication, decision-making, and problem-solving skills, preparing graduates for careers in corporate sectors, banking, entrepreneurship, and management roles, as well as for higher studies like MBA and other professional programs.